Hey, I’m Cristina.
I help founders scale go-to-market teams, hire top talent, & build community.
About Me
Cristina has been dedicated to a career in financial services and has garnered experience across both the traditional and next generation financial industry landscapes. She started her career on Wall Street, working at Goldman Sachs and BlackRock. She then pivoted to fintech and joined Plaid's Go To Market team in San Francisco, where she spent several years at the top of the sales leaderboard. In 2022, she joined the embedded finance company, Unit, where she managed the company’s largest strategic partners and enterprise clients. Cristina has been building a large global fintech community since 2021. She now supports both startups and established institutions in advisory work. Cristina was recognized as a leader in the fintech community by being named an Inspiring Fintech Female by NYC Fintech Women in 2020 and 2022. She currently resides in Manhattan and enjoys overpaying for boutique fitness classes, cooking up new recipes for friends, and connecting good people with each other. Cristina consults on fintech sales strategy, community building, and career transitions from financial services to fintech.
Services
-
I work with sales teams to shape best practices, create compensation plans, run pipeline meetings, workshop RFPs, host team trainings, & build performance improvement plans.
I’ll share a deep understanding of the fintech landscape, nerd out on aggregation and embedded finance, and help you make more educated buying decisions.
-
Whether you’re building yours or joining ours, I help create community. I will fill the room and throw your curated panels, fireside chats, dinner parties, networking events, and community gatherings.
Or, you can workout with the largest fitness-centered founder network in New York. This makes it easy to surround you with high caliber founders. -
Whether you’re looking for your next gig or looking for your next hire, I got you. I help folks transition into new roles and make high quality intros to your team.
I do thorough resume and LinkedIn reviews and only refer top talent from an extensive network. I heavily vet all candidates before they make it to your recruiting process, leading to a high success rate.
What makes me qualified?
I hit my goals.
Ranked #1 AE by Closed-Won Annual Recurring Revenue in 2022, 2023, 2024.
Closed a total of $9MM ARR as an individual contributor in 28 months of SaaS sales.
Broke a team record by closing $1.2MM ARR in 60 days, against a $750,000 annual quota.
Set a team record for hitting entire annual target (422% of quarterly goal) in one quarter.
Exceeded quota every single quarter (Plaid) or every single year (Unit) as a salesperson.
Grew a global fintech community’s annual event count from two to fifty-seven in 3 years.
Increased a global fintech community’s member base from 10,000 to 140,000 in 3 years.
Placed dozens of candidates in their dream jobs, all in <10 hours of career coaching.
I have been in your shoes.
Having sat in every sales role - from an entry-level Business Development Representative to the VP of Sales reporting directly to the CEO - I know the drill. My experience completing end-to-end sales cycles for my entire career has equipped me to help your team. After building a global community from the ground up, I’m able to help you plan events while avoiding the typical pitfalls. After transitioning my career from Wall Street to tech and writing job kits and completing interviews and debriefs on hundreds of candidates across my time at 5 companies, I know how to hire and get you hired.
I always help others.
After a much-needed sabbatical to Italy and Asia, I made the conscious choice to forgo sales leadership opportunities so I could help other teams thrive full-time. It’s my passion to share what I’ve learned with my clients to strengthen more teams, communities, and career paths. I love what I do and I’m ready to run through walls for you. It’s a privilege to be here.